So changing names is a sound idea, an idea based on the scientific principle.
that underlies the the field of marketing which is: People are stupid.
Marketing experts know that if you call something by a different name, people will believe it’s a different thing.
That’s how “undertakers” became “funeral directors.”
That’s how “trailers” became “manufactured housing.”
That’s how “We’re putting you on hold for the next decade” became “Your call is important to us.”
Advertising, n. The driving force behind supply-and-demand economics: the stimulation of demand for useless products through the supply of misleading claims.
Advertising may be described as the science of arresting human intelligence long enough to get money from it.
You can fool all the people all the time if the advertising is right and the budget is big enough.
Some ads for Mark Twain’s lectures
Many a small thing has been made large by the right kind of advertising.
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